Xtreme Lashes Blinking Pink- All Year Long

pink ribbon

Xtreme Lashes® Team Members Nicole Faulstich and Angel Nails attended the Susan G. Komen Pink flamingo Pink Party sponsored in part by Modern Luxury Houston Magazine.  This chic poolside cocktail party, reminiscent of a vintage Palm Beach night club, took place at Hotel Zaza in the heart of Houston’s Museum District. Over 400 guests attended, gathering in Palm Beach-chic attire to show support for this noble cause. This event raised more than $20,000 to benefit the Susan G. Komen Foundation’s Houston Chapter, which provides critical research, community health programs, and advocacy programs for breast cancer treatment and awareness.

As guests of Directory Listed Stylist Lina Lou, we partnered with Lina as sponsors for the event’s swag bags. Even though Jo Mousselli and Xtreme Lashes have proudly and passionately supported breast cancer awareness and a search for the cure for several years during our Annual Blink Pink™ Campaign, we were thrilled to take our passion for “Blinking Pink” beyond the month of October and give some extra support to our hometown Houston Chapter of the Susan G. Komen Foundation.

Stay tuned for announcements about the Xtreme Lashes by Jo Mousselli® Blink Pink Campaign in 2014. We will be providing some exciting options for you to partner with us to help promote breast cancer awareness, treatment for breast cancer patients, and research for the cure. Remember, however, that you too can provide your support to Susan G. Komen all year. Visit http://ww5.komen.org/Donate/Donate.html to make a personal donation, or you can encourage your clients to “Blink Pink” all year long and donate proceeds from sets with pink lashes to the organization. Together, we can all make a difference in the lives of women who battle this disease, and together we can make it possible for more women to survive.

Lina Lou

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Xtreme Lashes by Jo Mousselli – Scholarship Program

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Jo Mousselli will award one Business Builder Package (BBP) every quarter now through December 2015. A BBP currently includes a Business Development Kit, the Level One New Student Training Program, and the Level One Certification & Lash Stylist Directory Training Program. A BBP is currently valued at $2,395.00 and is designed to equip the scholarship recipients to start a professional career in the semi-permanent eyelash extensions industry.

“I believe, and have seen firsthand, that when talented, determined individuals are empowered, the opportunities are endless. With the Xtreme Lashes Eyelash Extensions Scholarship program, it is my mission to give back and enhance the lives of extraordinary individuals who lack the financial means, but possess the heart, talents, and ambition to establish a new career and make their dreams a reality.” -Jo Mousselli RN, BSN, Co-Founder, President & CEO. 

Eligibility Requirements:

1. Scholarship Program is only open to residents of the United States and the following Canadian Provinces: Manitoba, Saskatchewan, Alberta, British Columbia, Nunavut, Northwest Territories, and Yukon.

2. Scholarship applicants and recipients must be eligible to perform eyelash extensions applications in accordance with their state licensing and regulatory boards and be able to provide credentials to support that they are one of the following:

a. A licensed cosmetologist, esthetician or lash stylist.

b. A student currently enrolled in a cosmetology, esthetics or eyelash extension specialty licensure program, and can provide a transcript showing completion of at least 2/3 of their respective program on or before October 1, 2014.

3. Applicants must submit a minimum 300 word typed essay on the following topic: Why are you pursuing a lash career, why do you think you are eligible for the scholarship program, and how will you use this certification to make a positive change in your life as well as the lives of others?

4. Applicants must obtain three letters of recommendation from three unique individuals such as cosmetology professionals, instructors, clients, and/or community members.

5. Applicants are required to complete the scholarship application and submit all supporting documents in full to be considered.

Deadline to submit application, credentials, and recommendation letters is October 1, 2014.

Please share the link to the Xtreme Lashes Scholarship page to empower a passionate and deserving individual: https://www.xtremelashes.com/scholarship-application.aspx.




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Xtreme Lashes is excited to welcome Lebanon and Qatar, our newest International Franchisees!

Xtreme Lashes by Jo Mousselli® is devoted to developing new and innovative business opportunities that offer individuals, partnerships and existing distributors a unique opportunity to connect with the Xtreme Lashes brand.

We are excited to add two new international franchisee countries of Lebanon and Qatar! We are eager to introduce our array of high performance and low maintenance products, comprehensive hands-on training programs, and business solutions to the ever growing international markets and look forward to developing these wonderful partnerships with many more to come!


Lebanon team with Jo Moussellli:  Georgette Assaly (left) & Noor Boulos (right)

Lebanon-3 Lebanon-4Qatar-1 Qatar team with Jo, from top left: Ashraf Sharfi, Suzy Elgarray, Hassan Monem, Awatef Al Dafa & Rania Elbashir


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Jo’s Insights – MAY


Time for You, Your Family, Your Life

Being the CEO of Xtreme Lashes® can be hectic at times. Balancing my personal life and work has taken on new meaning as I continue to learn and grow  through my direct involvement in all aspects of the business. Some may say I’m a workaholic, but my work is my absolute passion. I’m always searching for ways to improve Xtreme Lashes products and services for our customers and to minimize the modern day woman’s beauty routine.

This ambition and drive is something that began during my childhood. Taking part in individual and team sports was an important part of my personal development. When I was younger, I played volleyball, swam, and participated in track and field. Sports teach you how to work well with others, compete, and become a goal-driven individual. These qualities helped me immensely as an entrepreneur.

Outside of work, I take the sport team mentality with me. I like to incorporate my family members into traditional household duties so that I have more energy and can spend quality time with my family. Household chores quickly became a burden when I became a single mom with four children. If I were to take care of it all by myself, I would miss out on family time and quickly become drained with these tasks. I made sure to incorporate my children in all aspects of household duties, from cooking, to cleaning, and even doing laundry by making it a family activity and incorporating music into this family, collaborative event. Aside from spending time with your kids, you’re teaching them to be responsible with learned skills, such as teamwork and leadership that they can apply to their everyday lives. Dancing to the music while working will also decrease your stress level and give everyone a chance for some fun physical exercise!

If your children are older, they can be your greatest resource. When I decided to follow my dream as an entrepreneur, my children were old enough to co-found Xtreme Lashes with me. Because we were used to working together as a family, each of them was able, even as young adults, to direct, develop and deliver across all departments including  product development, quality control, education and training, marketing, web development, public relations and sales… You’ll have the opportunity to grow alongside your children with the added benefit of having the most loyal, dedicated, and caring employees possible.

Now that you’ve incorporated your children, what about your partner? Choose someone you’re compatible with that enjoys doing what you’re doing with similar ethics, morals, and principles, which will allow you to connect with them on different levels. Be transparent before you get married—be yourself. Discuss your dreams, goals and aspirations; discuss workloads and work styles; don’t forget to discuss financials, child rearing and hobbies. Unless discussed and agreed upon, prior to marriage, these things can cause stress on your marriage in the future, especially when children are involved.

Although my husband and I started Xtreme Lashes during the first year of our marriage, our compatibility allowed us to operate a business together, as a team, lowering the degree of any stress that we experienced.  With his support and dedication, we brought Xtreme Lashes to the forefront of eyelash extension service and quality.

It’s not all work though; work and play can be one and the same. For example, Martin and I take biannual cruises to relax and enjoy ourselves, but we’ll also sit by the pool researching business tactics while tanning! We also have fun with our families; cycling, swimming, volleyball, going on excursions, and taking vacations together!

Overall, here are five lessons to take away from this passage to manage your time in a healthy manner:

  • Practice your individuality without infringing on others.
  • Be transparent and selective when choosing your partner. Practice full disclosure and informed consent.
  • Incorporate your children and significant others into what you do.
  • The world is not perfect. Don’t create an artificial environment for your children where everything works. Allow them to make mistakes and learn from their experiences.
  • Don’t let outside factors control you.

The outcome is up to each of us and we want it that way.

Jo Mousselli

About Jo’s Insights

Jo’s Insights was developed to give you an inside look into the life of Jo Mousselli,         Co-Founder and CEO of Xtreme Lashes. Jo’s vision is to empower and enrich lives of women all over the world with rewarding careers, products and services. Take a moment to join her journey and hear about her first hand experiences, challenges, and thought processes behind everything she does at work and home. We hope you’re inspired…

SPECIAL OFFER: Take 10% off your entire online order with promo code JI14MAY. Offer valid through May 31st, 2014. Offer is valid for use on the Xtreme Lashes Consumer site only. Offer cannot be combined with another offer and cannot be applied to previously placed orders.

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Business Builder Package: Comprehensive Level 1 Training and Certification Program

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Xtreme Lashes by Jo Mousselli® will be exhibiting at the AACS Spring Operations Conference in Phoenix, Arizona, on May 3rd and 4th. We are excited to offer a one-of-a-kind Business Builder Package, be sure to visit us at booth #202 for more information!

Set your school apart with a partnership with Xtreme Lashes by Jo Mousselli®! This year, Xtreme Lashes has tailored an eyelash extension application curriculum, the Business Builder Package, to take your students’ skills to the next level!

Prerequisite:  Students must be a licensed health or beauty professional, alumni of the beauty school or a student currently enrolled in a licensure program such as esthetics, cosmetology, massage therapy, etc.

Business Builder Package includes:

  • 4-day comprehensive hands-on training and certification program instructed by your Certified Xtreme Lashes Trainer.
  • Student Kit ($164.00 retail value) provided during the Xtreme Lashes training program to each student.
  • Business Development Kit (a retail value over $1750.00 with a profit potential of $4000.00+).  This success-driven kit includes everything a graduating student needs to launch his/her career. Kit includes application products, marketing materials, and filled cosmetic retail display.
  • Legendary Customer Service Support from Xtreme Lashes for every student graduating from the beauty school including:
      • Dedicated account manager
      • Troubleshooting hotline and customer service support 7 days a week
      • Xtreme Lashes Lash Stylist Directory Listing to quickly gain clientele
      • Weekly newsletters: applications and sales strategies, new product launches and promotions
  • Guidance on maximizing service and retail profits by utilizing resources provided exclusively by Xtreme Lashes

Call 1.877.244.5274 to see how we can help you incorporate Xtreme Lashes Eyelash Extensions into your curriculum today!

About Xtreme Lashes by Jo Mousselli® Founded by Jo Mousselli, RN, in 2005, Xtreme Lashes®, is the world’s most trusted name in eyelash extensions, lash compatible skin care and cosmetics.  Jo’s vision is to empower and enrich lives with rewarding careers, products and services. Her understanding of the modern-day woman’s need for effortless beauty inspired the innovation of high-performance, low-maintenance, and long-lasting beauty products and services.  Jo set and defined the industry standards in safety, hygiene, creative design, and educational curriculum.  Xtreme Lashes is present in over 50 countries and is represented in high-end spas such as Macy’s, Saks Fifth Avenue, Spa Nordstrom, Mario Tricoci Salons and Elizabeth Arden Red Door Spas. Visit www.xtremelashes.com.

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Julie Nguyen – Featured Lash Stylist: April 2014

Julie Nguyen April SOMJulie Nguyen

Bowie and Crofton, Maryland 

Xtreme Lash Stylist Since 2006

Lash Moi 

10 Things about ME and Why I LOVE to Lash:

What was your occupation before becoming a Lash Stylist? 

Prior to opening Lash Moi, I was a hair stylist and owned a full service salon in College Park, MD.

Tell us a little more about it? What did you enjoy about it? 

My joy from being a hair stylist and owning the salon was being able to take part in making people look and feel good. Our clients would come into our salon to either update their look or  completely change their current look and would turn to me to do just that. I felt that I was able to give men and woman a bit of confidence when they left the salon that they didn’t have when they walked in. I also truly cherished the friendships I was able to establish with my clients.

What prompted you to look for something new? 

In trying to keep up with the current beauty trends we researched the idea of adding lash  extension services at our salon. Although I enjoyed doing hair, I didn’t love it. Once I took my Xtreme Lashes Level 1 Training class I fell in love and found my true passion! I decided to give up doing hair to focus on doing lashes and now I couldn’t imagine doing anything else!

What made you choose Xtreme Lashes?

My sister Emilie, who is also an Xtreme Lashes lash stylist, and I were both interested in doing lashes so we began to research the different companies and found Xtreme to be the best company, as they use the top products and have the appropriate training that we  were looking for.

Does your salon offer any other services? 

We provide cosmetic tattooing/permanent makeup and waxing services also. At Lash Moi,  we currently have 8 Xtreme Certified Lash stylits and 2 Estheticians.

What was the most memorable lash application and why?

One of my clients went to another salon to get her lashes filled and came back to me crying. She was so upset by the way her lashes looked when left the other salon and expressed to me  how much she loved my work and how I did her lashes. Hearing this from her not only made  me feel so special, but also made me appreciate my hard work and dedication to my business.  I strive to make sure that each and everyone of my client’s look and feel beautifulwhen they  leave our salon, but when I hear it from them, I know I truly am lucky to be doing what I am meant to do and I know I have found my passion.

What’s YOUR favorite Xtreme Lashes retail product and why? 

My favorite product would be Amplifeye. I have had many clients come to the salon with damaged and sparse lashes where clusters and other types of lashes. I have seen amazing results in there lash growth once they began using Amplifeye. Shortly after they began using the product, they were able to get Xtreme Lashes done.

If you can give ONE advice to a new lash stylist getting into the business,  what would it be?

Don’t give up. No matter what the obstacle is, you need to find the strength to overcome  it and believe in yourself, as you will find that you are much stronger than you think.

Do you have any favorite client testimonials about your work? 

“I would like to stop and take a moment and THANK YOU for the fine service your business provided. Your Professional Team was extremely polite. I was seated in a relaxing upscale atmosphere with soothing music. I liked the way your staff addressed me by name, as it made me feel special. I appreciated the fact I was even offered refreshments, which totally blew me away. My Technician performed quality work, explaining fully each step along the way what was being done. They even gave sound advice on the upkeep and how to prolong touch-up visits. I felt they were not trying to take my money or take advantage of me. My personal needs according to my activities were addressed. Upon follow-up, I was asked” how can they improve their service for me”. They sought to personalize the time I spent with them and made me feel like FAMILY. Thank You So Much and I look forward to each and every visit, it is my relaxing time. Also, my Husband LOVES MY LASHES and tells me how sexy I look. He even doesn’t mind paying :) :) :)” – Sharlene S.

What is your Xtreme goal? Where do you see yourself in 2 years? 

Since we have established, Lash Moi has 2 locations and is continuing to grow. My goal  is to open more locations closer to all of our clients who make over an hour drive to get their lashes done. Our team began with just my sister and I and now includes 12 employees. We hope to continue to grow as a team and to provide the best service we can to our clients. In addition, Lash Moi strives to give back to our community.  We have recently partnered with My Sister’s Place, Sarah’s House, Hospice of the Chesapeake  and several local youth ministries in our effort to support the public. I would like to work more  with our community in giving back as I feel that is really important. I hope that in 2 years I can  continue to make women look and feel absolutely beautiful because to me, if I can put a smile on their face, it makes this journey completely worthwhile.

Congratulations Julie!

Posted in Consumer FAQs, Corporate News, Eyelash Extensions, Eyelash Extensions Benefits, Eyelash Extensions Training, Featured Lash Stylists, Lash Extensions, Lash Stylists, Testimonials | Leave a comment

FlexFusion® Adhesive with Rapid Cure Technology™: #breaktherules

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Experience a new level of freedom with the next generation FlexFusion® Adhesive with Rapid Cure Technology™. This reformulation introduces two cutting-edge advances to the original formula: enhanced curing (drying) speed with Rapid Cure Technology and thinner, easier-to-use viscosity for an expert seamless attachment.

FlexFusion with Rapid Cure Technology is a hypoallergenic medical-grade eyelash extension adhesive, delivering a fusion of rapid curing (drying) speed, long-lasting adhesion, safety, flexibility, ideal viscosity and seamless connectivity.

This innovative formula offers a synergy of benefits without compromising performance, comfort or lash longevity. Designed exclusively for use with Xtreme Lashes® Eyelash Extensions, this adhesive is recommended for use on all consumers, especially those with sensitive eyes or contact lens wearers. • Remarkable cure speed with easy-to-use viscosity

• Hypoallergenic. Carbon black-free, exceptionally low fume

• Manufactured to ISO 13485:2003 Quality Management Standards

• Made in the USA at an FDA-registered facility

For optimal performance and longer-lasting adhesion, prep natural lashes with Xtreme Lashes Eyelash Primer prior to applying eyelash extensions.

Insider Tips: *Basic makeup application and normal lifestyle can resume after the eyelash extension application. However, spray or airbrush tanning, exposure to excessive steam and heat, contact lenses insertion, and use of non Xtreme Lashes® cosmetics and skincare products should be avoided within the first 3 hours.






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How to Stream YouTube Playlists at your Salon or Spa

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Introducing ProComfort™ Series Tweezers

Pro ComfortRest your hands and let your eyelash extension tweezers do the work!

Developed by Xtreme Lashes Co-Founder and Artistic Director, Noor Daoudi, specifically for eyelash extension application, ProComfort™ Series Tweezers were designed to improve the application procedure by alleviating hand fatigue and tension commonly felt after hour long or all day applications. Its lightweight, yet balanced design will result in improved accuracy, stability and speed!

Check out the ProComfort Series Tweezers infographic:


Posted in Application Tips, Beauty Trends, Business Support, Corporate News, Eyelash Care, Eyelash Extensions, Eyelash Extensions Options, Jo Mousselli, Lash Extensions, Lash Stylists, Makeup Tips, Uncategorized, Xtreme Lashes | Leave a comment

10-10 Referral Rewards: Earn Product Credit & More with Consumer Referrals!

1010 Referral Rewards

10-10 Equals a Win-Win

No space to store retail inventory? Not great at selling retail? Sign up to the Xtreme Lashes 10-10 Referral Rewards, a new program created by Xtreme Lashes Co-Founder, President & CEO Jo Mousselli, and earn product credit when your client shops on the Xtreme Lashes Consumer site!

“I am excited about being able to add more value to your business and look forward to seeing this program adopted by every Xtreme Lashes Lash Stylist!” – Jo Mousselli.

How it Works: Get your clients to shop on the Consumer site and earn 10% commission on the order (before taxes and shipping) in the form of product credit! As a bonus, the clients your refer will receive 10% off of their entire order as well! It’s a win-win!

How it’s Tracked: Tracking will be done through the use of your very own promo code, which must be entered during the client’s checkout process. Share your promo code with anyone interested in purchasing Xtreme Lashes retail products and get rewarded!

Highlight of Benefits:

  •  There is no limit to how much product credit you can earn!
  •  You may setup multiple promo codes for all your lash stylists and even salon staff!
  • The first 50 sign ups can purchase the Tester Display Set at 40% off!
  • Product credit does not expire and can be used to purchase products and training.

What you’ll need:

  • A custom promo code. Read about how to get it here.
  • A Tester Display filled with products. To maximize your earning potential, we recommend that all participants actively replenish tester products to ensure that clients always have products to sample and test. Jo’s Tip: If you are creating promo codes for multiple lash stylists, showcase the Tester Display in every lash room in addition to the waiting area!

This program does not affect lash stylists who currently sell Xtreme Lashes retail products in their facility; you can continue to sell retail products at your salon and take part in this program to earn product credit as well!

For full program details and information on how to sign up, please click here.


Posted in Business Support, Consumer FAQs, Corporate News, Eyelash Extensions, Eyelash Extensions FAQs, Eyelash Extensions Options, General Info, International News, Jo Mousselli, Lash Extensions, Lash Stylists, New Products, Uncategorized, Xtreme Lashes | Leave a comment